What does a render cost?

Portrait generation is 1 credit per fan. Model creation is 3 credits. E-commerce product shots are 4 credits per frame. Editorial campaign frames are 4 credits per frame. All at the default credit price (~US$0.50/credit). Sub-threshold renders auto-refund the credit, so realised cost only counts renders that pass the quality judge.

How much does an 8K upscale cost?

3 credits per upscale to ~33MP (8K long edge), print-ready resolution. Upscale is its own action, separate from the render itself, so you only pay for it on the results you actually want at print resolution.

A credit is the unit of account inside NotShot. Credits are purchased in USD via Stripe. The credit price is decoupled from underlying vendor cost volatility, so the per-action price you see today is what you'll pay tomorrow.

What subscription plans are available?

Three monthly plans, credits refresh every billing period: Bundle at $29/month for 100 credits, Pro at $99/month for 400 credits, and Studio at $299/month for 1500 credits. Unused credits don't roll over. Subscribing isn't required — pay-as-you-go credit packs are also available with no monthly commitment.

Is there a free trial?

Yes. New tenants receive 50 trial credits at signup — about 10 free editorial or e-commerce renders, no card required. Referrals add a further 50 credits to both the referrer and the referee.

Monthly subscription credits reset at each renewal, so use them within the billing period. Credit packs you buy separately never expire and stay in your account until you spend them.

Is there a monthly subscription minimum?

No minimum commitment either way. Subscribe monthly (Bundle, Pro, or Studio) for the lowest per-credit rate, or buy pay-as-you-go credit packs with no subscription at all. No per-seat charges, no annual commitments.

What happens if a render fails the quality judge?

Sub-threshold output is automatically retried once with a different seed. If the retry also fails, the credit is automatically refunded and the job transitions to a failed state with a structured reason. You never pay for output that doesn't ship.

Can my team share a credit pool?

Yes. Credits are scoped to your tenant, not to individual users. Invite team members via the in-app invite flow; everyone shares the same pool.

Is there an agency / multi-client plan?

Yes. Agencies operate as a single tenant with separate clients; each client carries its own credit ledger and shoot history. Pricing per credit stays consistent; volume packs are available for agencies running multiple brand clients.

Pricing

Subscriptions or pay-as-you-go credits.

Subscribe monthly for the lowest per-credit rate, or buy credits as you go — no subscription required. Every render ships at 4K; sub-threshold output auto-refunds. You only pay for renders that ship.

Monthly subscriptions

Subscribe for the lowest per-credit rate. Credits refill every billing period; unused credits don't roll over.

Bundle

$29/month

⚡100 credits/month

Generate AI product imagery for your store. 100 credits/month, enough to launch your first campaign without booking a photographer. Unused credits don't roll over each month.

Pro

$99/month

⚡400 credits/month

Scale your product imagery. 400 credits/month, enough to ship multiple seasonal campaigns at the quality bar customers expect. Unused credits don't roll over each month.

Studio

$299/month

⚡1500 credits/month

High-volume AI imagery for fast-moving brands. 1,500 credits/month, enough for continuous content across SKUs, channels, and markets. Unused credits don't roll over each month.

No subscription minimum — cancel anytime. Prefer to pay as you go instead? Credit packs below have no monthly commitment at all.

Pay-as-you-go: what each action costs

Action	Credits	What it does
Portrait generation	⚡1	Generate a fan of AI face-variant portraits from your reference. This is the starting point of the wizard, one credit per fan.
Model creation	⚡3	Bake a production-ready AI model from a picked portrait: full body, ready to dress and shoot.
E-commerce product shot	⚡4	On-model product frame for your catalog. One price per shipped frame, no bundling.
Editorial campaign frame	⚡4	Premium campaign-style frame at full editorial quality. One price per shipped frame.
8K upscale	⚡3	Upscale a picked result to ~33MP (8K long edge) print-ready resolution. Works on any completed portrait, model, e-commerce, or editorial result.

1 credit ≈ US$0.50 at default credit-pack pricing. Volume credit packs reduce the per-credit price. Credits are billed in USD via Stripe.

Free trial + referral bonus

50 credits at signup

Around 10 free editorial or e-commerce renders, no card required. The trial covers the full flow: upload a garment + model photo, ship a 4K catalog render, iterate the lighting and texture, accept the final variant. No reduced-quality preview path; you see the production-grade output.

±50 credits per referral

Refer a fellow designer, brand, or agency. When they sign up and ship their first render, both sides receive 50 credits. Referrals stack. There's no cap.

Quality judge + refund contract

Every render is scored against a per-category quality rubric. Renders below the per-category threshold are automatically retried once with a different seed; if the retry also fails, the credit is refunded and the job transitions to failed with a structured reason. You never pay for output that doesn't ship.

Per-category thresholds are derived from labs-validated quality sweeps and updated as the rubrics evolve.

For agencies

Agencies run multiple brand clients in one tenant. Each client carries its own credit ledger and shoot history; everything stays separated so you can show a client exactly what they cost. Per-credit pricing stays consistent; volume credit packs are available for agencies running multi-client catalog work at scale.

50 free credits at signup, no card required

Try NotShot with around 10 free editorial or e-commerce renders.